Lời giải ĐỀ THI IELTS 28/03/2019
The maps compare an Australian beachfront in 1950 and the present.
Overall, it is clear that surf club facilities and a restaurant now form part of the beachfront area. Also, the road now extends as far as the lighthouse.
In 1950, there was only one car park in the area. That car park is now larger, and another, smaller car park has replaced the playground. However, the pavilion and dining tables remain in the same place. The road finished at the car park in 1950, but now it continues to the lighthouse.
While there were two pools of 25 metres in 1950, now there is only one 25 metre pool, and a new 50 metre pool has taken the place of the other smaller pool. Two surf clubs now occupy part of the beachfront. One club is next to the 50 metre pool, while the other club is near the lighthouse. Although the area had no restaurant in 1950, there is now a new restaurant behind the 50 metre pool and one of the surf clubs.
Written by NgocBach
It is true that commercial advertising in many countries is sometimes aimed at children. While there are some who argue that advertisments contain product information that is useful for youngsters, I agree with those critics who believe that advertising pressurises children into wanting things which are neither necessary nor desirable.
On the one hand, some companies deny that they put pressure on children to buy their goods, and argue that they are simply informing children about the range of choices open to them. When firms promote their products, they bring the attention of youngsters to new toys or sweets. For example, a new chocolate bar may be launched and children will only learn about it if it is advertised. Therefore, it is justified to aim at children as a target audience because they need to learn how to make consumer choices. If products were not promoted to youngsters, they would enter adult life without acquiring this useful skill.
On the other hand, I concur with the criticisms of those who consider that parents should be wary of the marketing to which they expose their children. Firstly, children are too young to be able to make informed judgments. They tend to be swayed by advertisements. It is, for instance, easy to promote brand awareness among children, so that if a classmate has the latest Barbie doll or Captain America toy, everyone in the class then wants to have the same thing. Secondly, youngsters should be allowed to enjoy the simplicity of chilhood play and adventure, free of the pressures to consume which seems to be an inevitable consequence of modern life.
In conclusion, I agree with the view that advertising puts too much pressure on children, and develops no useful childhood qualities.
Written by NgocBach
Vocabulary from media and advertising:
- commercial advertising
Meaning: advertising on the radio or television, between or during programmes.
Example: Commercial advertising on television provides the revenue for most TV channels.
- to promote their products
Meaning: to make products popular by advertising them
Example: Most large enterprises contract specialist marketing companies to promote their products.
- to launch a product
Meaning: to introduce a new product
Example: Companies have recognised that the services of the marketing industry are essential to launch a new product successfully.
- a target audience
Meaning: consumers whom businesses aim at when selling their products
Example: Companies which sell soft drinks, like Coca Cola, aim mainly at a target audience of children and adolescents.
- to be wary of something
Meaning: not completely trusting or certain about something
Example: Consumers must always be wary of the claims made in advertisements, because such claims are often exagerrated or untrue.
- to be swayed by advertisements
Meaning: to be influenced to buy things as a result of advertising
Example: If consumers were not easily swayed by advertisements, the advertising industry would not exist.
- brand awareness
Meaning: the action of bringing the name of a company to the attention of the public
Example: Advertising, not the quality of the product, is responsible for creating brand awareness among consumers, as can be seen by the success of market leaders such as Nike or Coca Cola.
Vocabulary from family and children:
- to enter adult life
Meaning: the stage when adolescents are almost old enough to be legally independent of their parents
Example: Parents who have devoted time and thought to raising and educating their children have given them a good prepartion to enter adult life.
Vocabulary from traditional versus modern:
- an inevitable consequence
Meaning: certain to happen and unable to be avoided or prevented
Example: Some people suppose that the loss of traditional cultures is an inevitable consequence of technological development.
- youngster [noun]:
Meaning: a young person or a child
Example: The class is for youngsters aged 8 to 14.
- to pressurise/pressurize [verb]:
Meaning: to persuade somebody to do something, especially by making them feel that they have to do it
Example: She did not want to accept the job, but she was pressurized by her parents into taking it.
- firm [noun]:
Meaning: a business or company
Example: She got a job in an engineering firm after finishing university.
- to concur [verb]:
Meaning: to agree
Example: Scientists concur that climate change is taking place.