Lời giải ĐỀ THI IELTS 23/02/2019

Lời giải Task 1:

The chart illustrates the average numbers of students in a class in various countries in 2006, compared with the world average.

Overall, it is clear that South Korea had the largest class sizes and that class sizes in primary schools were generally smaller than in lower secondary schools.

There were 31 students in an average primary school class in both South Korea and Japan, while the figure for the UK and Mexico was 25. In contrast, class sizes in primary schools in Denmark and Iceland were significantly smaller at 18, which was just below the world average of 19. In terms of lower secondary schools, the average class size in South Korea was 41. This figure was much higher than Mexico and Japan, with classes of 34 and 33, respectively. The number of students in a class in Denmark averaged only 19, similar to the world average of 20.  However, the UK and Iceland were the only countries in which the average class size was smaller in the lower secondary schools than in primary schools.

175 words

Written by NgocBach

Lời giải Task 2:

It is true that many people love to buy designer brands of consumer goods. While some reasons can be suggested to account for this, I would argue that it is a completely negative trend.

The principal reason for the popular desire to own designer brands is the influence of the advertising industry.Consumers are easily swayed by advertisements and large corporations use brand awareness in order to promote their products.  One of the strategies employed by the marketing industry is celebrity endorsement. For example, commercial advertising may associate a particular product with a sporting hero or film star, and a footballer such as Cristiano Ronaldo adds to his already fabulous income by promoting deodorants and sportswear for men. By buying the product, consumers dream they somehow share the glamour and success of these celebrities.

I believe that this is an undesirable development for two reasons. Firstly, in order to gain a competitive edge on their competitors, large companies do market research to discover where and how to advertise their goods. Brands are usually expensive for people to buy, so the companies focus on promoting a luxury image, to make consumers pay more because, after all, one perfume or handbag is little different from another. Secondly, by persuading people that they can enjoy a desirable lifestyle by buying a particular brand of product, consumers are manipulated  to buy goods impulsively. They can then post photos of themselves, with their designer clothes, bags or cars on social networking sites for all their followers to see.

In conclusion, the desire to own designer label products is created by advertising, and I believe that it is a negative development which involves the manipulation of consumers.

281 words

Written by NgocBach

Ghi chú

Vocabulary from media and advertising:

  • to be swayed by advertisements
    Meaning: to be influenced to buy things as a result of advertising
    Example: If consumers were not easily swayed by advertisements, the advertising industry would not exist.
  • brand awareness
    Meaning: the action of bringing the name of a company to the attention of the public
    Example: Advertising, not the quality of the product, is responsible for creating brand awareness among consumers, as can be seen by the success of market leaders such as Nike or Coca Cola.
  • to promote their products
    Meaning: to make products popular by advertising them
    Example: Most large enterprises contract specialist marketing companies to promote their products.
  • celebrity endorsement
    Meaning: A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service
    Example: Celebrity endorsement by famous TV stars is commonly used by companies to encourage consumers to trust and buy their products.
  • commercial advertising
    Meaning: advertising on the radio or television, between or during programmes.
    Example: Commercial advertising on television provides the revenue for most TV channels.
  • to buy goods impulsively
    Meaning: to buy things suddenly without any planning and without considering the effects they may have
    Example: Advertising motivates consumers to buy goods impulsively.

Vocabulary from business and money:

  • to gain a competitive edge
    Meaning: to achieve an advantage over another company or organization, often by providing the same goods or services at a lower price
    Example: The high quality of VW cars, combined with their affordable price, has enabled the company to gain a competitive edge over all its rivals in world markets.
  • to do market research
    Meaning: to collect information about what people buy and why
    Example: Advertising companies do a lot of market research before they design promotion campaigns.

Vocabulary from communication and personality:

  • social networking sites
    Meaning: a website on which you communicate with people who share your interests
    Example: Young people today waste too much time on social networking sites such as Facebook or Twitter.

Other vocabulary:

  • to account for [phrasal verb]:
    Meaning: to be the explanation or the cause of something
    Example: The bad weather accounted for the small number of people at the beach.
  • strategy [noun]:
    Meaning: a plan that is intended to achieve a particular goal
    Example: The government should have a strategy to reduce unemployment.
  • glamour [noun]:
    Meaning: the attractive or exciting quality that makes a person or thing seem special, often because of wealth or status
    Example: He was influenced by the glamour of Hollywood to become an actor.
  • to manipulate [verb]:
    Meaning: to control or influence somebody in a dishonest way, so that they do not realise it
    Example: Politicians usually know how to manipulate public opinion.